10 Tips for Building Your Radio Brand On and Off Air

10 Tips for Building Your Radio Brand On and Off Air10 Tips for Building Your Radio Brand On and Off AirWhen you build a radio brand, you help fight the perception that all radio stations are the same - with too many commercials and not enough music or other content. Take action to help you and your station stand out in a cluttered market. Use these 10 tips for building your radio brand on and off air. 01Discover the Art of Radio Formats The best advice about building your radio brand comes from the people whove spent decades in the industry. Theyre the ones whove witnessed the transition from AM to FM and the new competition from Internet and satellite music services. Their first-hand experiences will help you know whether the radio is the career for you.